• +6pts

  ROAS uplift, while maintaining the same level of TikTok media investment

• +50%

  increase in Value-Based Optimization campaigns

• +6%

  D7 ROAS increased from 20% to 26%

Increasing D7 ROAS with a combined Value-Based Optimization strategy

• 15%

  lift in Ad Recall among Gen Z and Millenial audiences

• 2.56x

  increase in CTR

• 85%

  increase in app downloads over campaign period

Turning inspiration into app user growth with Strava's full-funnel "Proof of Life" campaign

• 2.1X

  Higher incremental budget spends on TikTok

• +12pts

  Increase in TikTok SOW (Share of Wallet)

• 17%

  Higher D7 ROAS in LATAM

Successfully launching the One State RP - Role Play LiveOps Android campaign on TikTok

• -27%

  CPI

• +66%

  CTR

• +46%

  ROAS

Unlocking the full potential of UGC content with Content Suite

• +250%

  Daily spend

• -15%

  Cost per subscription

• +11%

  ROAS

Scaling an iOS AI Video Generator with Bulk Import/Export Features

• +47%

  installs in Germany

• +49%

  registrations in Germany

From scrolls to sign-ups: How N26 acquired high-quality users in Germany and Spain.

• 81.6%

  more ROAS

• 325%

  more purchases

• 759%

  more Android installs

Using Smart+ Catalog Ads, one of Germany's leading e-commerce platforms boosted efficiency, scaled app installs, and increased lower-funnel sales on TikTok.

• +172%

  lift for App Installs

• +47%

  lift for In-App Events

Proving TikTok's value as a high-performing channel for app installs with measurable impact across key growth markets.

• +85%

  Day-0 ROAS

• +80%

  Day-7 ROAS

Driving 85% higher ROAS using TikTok Playables and Smart+ VBO campaigns

• 2.1X

  higher return on ad spend

• 2.1X

  higher click-through rate

Leveling up Planet Crusher with autoselected and autorefreshed creatives to drive global growth

• 64%

  lower CPI

• 1.5X

  higher CTR

• 49

  creator videos

Increasing installs and improving engagement by expanding creative variety through an always‑on pipeline of TikTok‑first videos

• 31%

  lower cost per install

• 16%

  higher click-through rate

Leveraging TikTok's Smart+ Multilingual feature to localize creatives globally